Brand Dummy is a creative and strategic umbrella that brings together a family of ventures focused on insight, innovation, and practical problem‑solving. It acts as the shared backbone—providing structure, clarity, and a unifying philosophy—so each brand can deliver its own specialized value while benefiting from a cohesive, scalable ecosystem.
Brand Dummy® is a registered trademark and incorporated as Brand Dummy Inc. in Canada, Brand Dummy LLC in the United States, and Brand Dummy Pty Ltd. in Australia.
Behavieural helps organizations uncover the real drivers behind how people trust, adopt, and delegate to AI by identifying the cognitive and emotional barriers that shape user confidence. We focus on diagnosing the hidden friction points inside existing AI journeys and translating those insights into practical improvements that make autonomous systems feel more predictable, transparent, and safe to rely on. The result is clearer strategy, stronger adoption, and experiences that make trust‑building behaviors easier and more likely.
The Great Canadian Brand Index (GCBI) evaluates how Canada’s most recognized brands perform in the minds of Canadians. It blends perception, trust, relevance, and emotional resonance into a clear, comparative view of brand strength—highlighting which companies are winning attention, earning loyalty, and shaping the Canadian marketplace. The GCBI helps Canadian brands understand where they stand today and what it will take to build a stronger, more meaningful brand tomorrow.